The Clean Living Certified Seal, will be presented to qualifying brands selected by Clean Living Magazine and endorsed by Founder Cassandra McClure in alignment with EU standards.
As the founder of Clean Beauty Kit, Cassandra has personally evaluated 20,000 products, giving her unparalleled expertise in assessing ingredient safety, ethical sourcing, sustainability, and product performance. Her deep industry knowledge and hands-on experience provide her with a unique perspective of best practices along with the lifestyle of Clean Living.
This prestigious seal is supported by an industry leader with over 15 years of experience in clean beauty and sustainability. This certification extends across fashion, home, beauty, and lifestyle categories, offering a holistic endorsement of products that align with the highest standards of sustainability, ethics, luxury, and performance.
Cassandra McClure is a former celebrity makeup artist, salon owner, beauty school educator, startup founder, and product inventor. She is also an esteemed judge for the beauty industry’s most prestigious awards and the host of the Clean Beauty Show, where she has conducted over 1,000 hours of expert interviews.
With her extensive background in clean beauty and wellness, Cassandra designed this certification to guide conscious consumers and elevate brands that are transforming everyday choices into opportunities for health, empowerment, and positive impact.
What Is “Clean Living Certified”?
The Clean Living Certified by Cassandra McClure in partnership with Clean Living Magazine seal is awarded to brands that meet rigorous standards in the following categories:
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Certified fashion brands must prioritize:
Ethical Sourcing: Materials sourced with respect for human rights and fair labor practices.
Sustainability: Use of eco-friendly fabrics (e.g., organic cotton, recycled materials, upcycled textiles) and minimal environmental impact in production.
Timeless Design: Products designed for durability and longevity, promoting slow fashion and reducing waste.
Luxury Aesthetic: A commitment to functional and sophisticated design that elevates clean living to a lifestyle.
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Non-Toxic Materials: Free from harmful chemicals like VOCs, flame retardants, or synthetic fragrances.
Eco-Friendly Innovation: Use of renewable, sustainable materials such as bamboo, reclaimed wood, or recycled components.
Luxury Meets Functionality: Thoughtful, elegant design that seamlessly integrates into a healthy, sustainable home.
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Ingredient Safety: Products must avoid harmful chemicals, toxins, and additives. They must be free of:
- PEGs, parabens, sulfates, triclosan, SLS, oxybenzone, petroleum, lead, formaldehyde, synthetic colors.
- Acrylates, alkylphenols, benzophenone, butylated compounds (BHA, BHT), carbon black, diazolidinyl urea, DMDM hydantoin, ethanolamines (DEA, TEA, MEA).
- Fragrance/parfum, homosalate, octinoxate, PTFE, phthalates, phenylenediamine, quaternium-15, resorcinol, toluene, triphenyl phosphate (TPP, TPHP).
High Performance: Products must be rigorously tested to ensure they deliver exceptional results without compromising on clean standards.
Holistic Solutions: Products or services that enhance mental, physical, or emotional well-being.
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To earn the Clean Living Certified seal, brands should meet the following core standards:
Category-Specific Standards
- Fashion: Ethically sourced, sustainable materials, and timeless designs that promote slow fashion.
- Home: Non-toxic, eco-conscious materials that combine functionality with beauty.
- Beauty: Clean, high-performance formulations with luxury packaging and ethical practices.
- Lifestyle: Holistic, innovative solutions that enhance overall well-being.
- Woman-Founded: The brand must be led by a woman.
- Ingredient Transparency: Full disclosure of materials, free from harmful toxins or chemicals.
- Ethical Practices: Fair labor, cruelty-free, and socially responsible production.
- Sustainability: Eco-friendly practices in sourcing, packaging, and production.
- Luxury Presentation: Thoughtful, elegant design that reflects the premium nature of clean living.
- Innovation and Performance: Products must demonstrate creativity and deliver exceptional results.
Certification Standards
core standards
Why It Matters
The Clean Living Certified by Cassandra McClure seal isn’t just about what’s excluded—it’s about celebrating female-founded brands that go above and beyond to create products with integrity, luxury, and impact.
By choosing Clean Living Certified brands, you’re investing in a future where health, sustainability, and innovation work hand-in-hand, empowering women founders and the communities they serve.
Are you ready to earn the Clean Living Certified by Cassandra McClure seal?
Here’s how:
Submit Your Application
- Complete the application form and provide product samples for review.
- Your brand will be thoroughly evaluated for professionalism across social media, founder story, website and online presence, overall brand presentation, external packaging, product packaging, ingredient safety, ethical sourcing, sustainability, luxury design, product end-of-life (recyclability), and performance across your category.
- Once products are received, there will be a 2-6 week evaluation period depending on the type of product.
- A 20 minute post-consultation with Cassandra is included and will be held with the founder of the brand to share the decision, reasoning, and next steps.
- Brands will be given a deadline for any revision suggestions, if necessary.
- Approved brands will receive the Clean Living Certified seal valid for the year on the seal, granting access to exclusive benefits.
How to Apply
apply now
Certification Benefits
Exclusive Promotion
- Features in Clean Living activations and experiences curated by Cassandra.
- PR and media opportunities.
- Priority access to activations at premier industry events on the West Coast and beyond.
- Access to the Clean Living Founder Collective Community.
- Access to community resources and service providers.
Consumer Trust
- Build credibility with the trusted Clean Living Certified seal on your packaging, website, and marketing materials.
Brand Growth
- Opportunities to collaborate on industry partnerships, pop-up activations, and curated experiences with clean living creators that elevate your brand.
- Be spotlighted in the Clean Living Newsletter and Community, connecting with like-minded women entrepreneurs and a conscious consumer base.
apply now
Whether your brand is transforming fashion, home, beauty, or lifestyle, the Clean Living Certified by Cassandra McClure seal is the ultimate endorsement of trust, quality, and sustainability.