A trailblazing force in the industry, Cassandra has a proven track record of building multiple thriving ventures from the ground up — including Lash Binder®, The Clean Beauty Kit, The Cassandra McClure Show (formerly The Clean Beauty Podcast), Clean Living Magazine, and an immersive experiential events platform.
Cassandra McClure is a media entrepreneur, creative director, and experiential strategist known for building elevated worlds around founders, artists, cultural moments, and luxury lifestyle brands. Her work sits at the intersection of editorial media, live experience, strategic partnerships, and cultural storytelling.
Cassandra McClure -
Editorial Strategist. Creative Director. Experiential Media Producer.
Cassandra
McClure -
brands i've partnered with:
A Career Built at the Intersection of Media, Culture & Live Experience
Before Clean Living Magazine became a media platform, Cassandra built her career inside creative rooms — on sets, at live events, backstage, in founder conversations, and in interviews with some of the most recognizable names across entertainment, sports, food, beauty, and culture.
Her work has placed her in conversation with cultural figures including Mona Kattan, Liza Koshy, Alex Rodriguez, Dwight Howard, Carla Hall, Tyler Florence, Cat Cora, Tony Hawk, Whitney Carson, Julia Haart, Brandy Marshall, and Lionel Richie, with early creative work connected to music video and entertainment projects involving Tyga, Fiona Frills, Kreayshawn, Shahram Solati, Too Short, Prince Imran Raza, DJ Bliss, Kandee Johnson, Lil Jon, and Five Iron Frenzy.
expand, launch, & evolve your brand
strategic visibility for an elevated presence
Cassandra McClure is a media entrepreneur, creative director, and experiential strategist known for building elevated worlds around founders, artists, luxury brands, and cultural experiences. Her work blends editorial storytelling, live events, strategic partnerships, and modern media to create brands and experiences that feel intentional, influential, and unforgettable.
As the founder of Clean Living Magazine and host of The Cassandra McClure Show, Cassandra has created media platforms that amplify innovative founders, emerging brands, creatives, and thought leaders shaping the future of intentional living. Her work has connected audiences across digital, print, podcast, and live experiences, reaching readers and listeners around the world while helping brands expand their visibility, credibility, and cultural relevance.
Building Brands, Experiences & Cultural Moments That Leave a Lasting Impression
Clients and collaborators often come to Cassandra when they are entering a new chapter: launching a brand, evolving their identity, expanding into luxury markets, creating a cultural moment, or refining how their audience experiences them. Through thoughtful strategy and creative direction, she helps transform ideas into fully realized brands, experiences, and media moments that resonate deeply and leave a lasting impression.
Cassandra’s work and expertise have been featured in national media outlets including Forbes, Glamour, and leading beauty, wellness, and lifestyle publications. She has collaborated with brands, founders, and organizations across beauty, hospitality, wellness, media, and luxury lifestyle industries while continuing to build platforms that connect people through conversation, experience, and intentional storytelling.
Shaping Modern Brands Through Story & Experience
The Cassandra McClure Show
clean living, business growth, exclusive events, & more
The First Clean Living Show in the world was started by renowned celebrity makeup artist Cassandra McClure. (Formerly known as the Clean Beauty Show) Since its 2018 debut on iTunes, the series has become the go-to platform for experts, including indie-founders, scientists and doctors leading to a shift in federal regulations that had not been previously changed since 1938.
Relatable and educational conversations vary from sustainability to start-up advice is catered to a dedicated community of women who want to be healthier and happier. The show offers exclusive in-person events (Clean Beauty Retreat, Forbes) providing consumers with VIP experiences featuring the shows' brands.
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Why Clean Living?
Cassandra's life took an unexpected turn in 2018 when a medical emergency left her grappling with vision loss, psoriasis, and the torment of synthetic fragrance-triggered flare-ups. Witness her journey as she rises from the ashes, channeling her setback into a groundbreaking show that explores healthier alternatives. Prepare to be inspired as Cassandra unveils a world of beauty that transcends conventional boundaries, forever changing the way we perceive beauty and igniting a revolution in the industry.
Clean Living Mama
I'm all about nurturing healthy habits in my home and helping others transition, too. Clean beauty isn't just about makeup; it's about building the foundation for a lifetime of radiant skin and healthy choices.
I've ensured that the products we use are free from harsh chemicals, keeping our skin safe and irritation-free.
Clean beauty means happy skin.
It’s never too early (or late) to learn and implement safer beauty. And let's not forget the importance of eco-friendliness. I love sharing small ways we can make a big impact in preserving our planet.
empowerment, community, connection
This Collective is everything I wish I had when I entered the industry..
At the Clean Living Founder Collective, we empower women through a thriving community of business connections. Our supportive ecosystem for female founders amplifies their mission in the clean and sustainable living industry through organic PR and media placement.
We offer a comprehensive strategy proven to connect female founders with each-other and provide access to PR experts, mentors, & resources to help businesses thrive.
join the collective
Lash Binder
inventor of
Lash application is now easier, faster and quicker than ever! Better than any other tool in the world, the Lash Binder™ method will make things so much easier. We refer to Lash Binder™ as "The Lash Tool You'll Ever Need"
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