Founder House was created to be that place.
We believe some of the most important decisions a founder will ever make happen when she steps away from daily operations and into an environment intentionally designed for clarity, perspective, and meaningful conversation.
Founder House isn’t about creating content. It’s about creating clarity. The transformation is internal first.
The business growth follows.
Founder House™ is a private executive residency designed for women founders who are ready to step away from the day-to-day demands of running a business and create space for what matters most: thinking.
Over two intentional days inside the Historic Inn at San Benito House, you’ll experience private advisory sessions, executive conversations, strategic planning, curated dining, and meaningful connection alongside an extraordinary group of women building ambitious companies.
This isn’t another conference.
It isn’t networking.
It isn’t a wellness retreat.
It’s a thoughtfully curated residency designed to help you reconnect with your vision, strengthen your leadership, and return home with greater clarity and a personalized roadmap for what’s next.
Greater clarity.
A personalized strategic roadmap.
Trusted relationships.
Executive confidence.
Renewed vision.
The courage to make bigger decisions.
read the press release
Your Residency Includes
Twila carries The Presence — a gift for creating the atmosphere where people hear themselves with greater clarity. She doesn’t transform clients; she cultivates the conditions where transformation recognizes itself.
She isn’t fixing a founder’s life; she’s helping them return to what has always belonged to them. As a trusted witness rather than an expert standing above, she notices patterns, reflects them with grace, and creates spaciousness for what a founder already knows to surface on its own.
Her methodology moves in whispers: gentle offerings, never direction. What resonates, they keep.
As the visionary behind Founder House and Founder of Clean Living Magazine, Cassandra curates every aspect of the residency experience.
Drawing on nearly two decades of experience in media, entrepreneurship, brand strategy, partnerships, and community building, she guides founders through personalized advisory sessions focused on leadership, decision-making, positioning, visibility, and long-term growth.
Her role is to help founders gain clarity, think strategically, and lead with greater confidence.
Founder House is intentionally intimate—not only in the number of founders we welcome, but in the level of care, guidance, and expertise behind every residency.
From strategic advisory to guest experience, every member of the Founder House leadership team has been thoughtfully selected to create an environment where founders feel supported, challenged, and inspired.
Executive confidence. Founder Leadership. Clear priorities. Personalized action plans.
Meaningful relationships. Shared meals. Founder Firesides. Lifetime alumni.
Private advisory. Executive conversations. Strategic planning. Reflection.
Founder House exists to give women founders the one resource success never creates more of: the space to think.
Founder House is intentionally limited to five Founders-in-Residence to preserve the intimacy and depth of every residency.
Applications are reviewed based on leadership potential, business alignment, and readiness for growth.
I want in →
We don’t overwhelm founders with activities. We create space. Space to think. Space to ask better questions. Space to receive honest guidance. Space to reconnect with why they started.
Only five Founders-in-Residence will be accepted.
Founder House is where the next generation of iconic women-led brands is built.
Every Advisor brings wisdom earned through experience. Every graduate joins a lifelong community built on collaboration and opportunity.
The Inn at San Benito House | Half Moon Bay, CA
July 22–23, 2026
@cassandramcclure: As entrepreneurs we don’t have corporate or executive retreats so I created one because the most valuable conversations and breakthroughs don’t happen in a ballroom of 2,000 people.
They happen around one dinner table.
New research from Hilton found 49% of attendees say meeting new people and building genuine relationships is the primary reason they attend events, and 84% want to show up authentically, not just professionally.
People want real conversations, trusted introductions, and time to actually think—not just collect business cards.
Executive peer advisory groups have long been intentionally kept to 6–16 members because leaders solve challenges faster through trusted peer conversations.
Because psychological safety creates honest conversations, better decisions, and stronger relationships.
No vendor booths.
No rushing.
No performing.
Today’s travelers increasingly prioritize wellness, purpose, and experiences over traditional luxury.
The women sitting around your table today...
could become the people opening doors for years to come.
If you’ve been waiting for the right room...
This is it.
Founder House™
Half Moon Bay
Applications are now open.
Because sometimes the smallest rooms create the biggest breakthroughs.