cassandra mcclure
clean Living brand strategist

Tune into Season 4 of the Clean Living Show

The #1 Clean Living Show, formerly known as the Clean Beauty Podcast, hosted by Cassandra McClure and co-hosted by Doris Sherman launched in 2018 as the first of its kind.

The series has become the go-to platform for experts, including founders, scientists, and doctors, contributing to a significant shift in federal regulations that hadn’t changed since 1938.

I want a front row seat!

#1 new release

#1 New release on newsstands globally

Clean Living Magazine, published by the Clean Living Founder Collective, is here to help you live a cleaner, healthier life. Join us for conversations with innovative clean beauty and lifestyle founders, featuring behind-the-scenes stories and life advice from seasoned professionals living a cleaner life. Clean Living Magazine is available on international newsstands, reaching readers in over 50 countries!

get the magazine

Join the Clean Living Founder's Collective

Biohacking h20 summit

This invite-only exclusive summit brings together a curated group of founders & leaders in Clean Living + Biohacking.

Connecting women to resources and like minds. 

A wellness retreat to foster partnerships, share knowledge, and create opportunities for growth within the community of Clean Living in every aspect of life.

hydrate your mind, body, and soul at the

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Meet Cassandra, world-renowned celebrity makeup artist, entrepreneur, podcaster, wife and mother.

Residing in Palo Alto, California, she is a leader in the clean beauty space. Her impressive resume includes roles as a magazine cover model, international celebrity makeup artist, inventor, founder, and startup advisor.

With a proven track record of creating and launching multiple thriving ventures from the ground up, including Lash Binder, The Clean Beauty Kit, The Clean Living Show, and Clean Beauty Events, she is the natural ally for women redefining their presence in the industry. By forging strategic partnerships and staying true to your brand identity, Cassandra helps unlock your boundless potential.

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Codex labs Logo Innersense Beauty Logo Immunocologie Logo Juice Beauty Logo Mizzi Logo Lunaesent Beauty Logo IPSY Logo

Brands I've worked with:

“Cassandra attends to every detail and puts her heart and soul into everything she does. She is a joy to work with and has built an amazing community of clean beauty influencers. We thoroughly enjoy our time working with Cassandra and she is an amazing asset to our Innersense team.”


Everything she touches turns to gold

"My vision at Immunocologie and Cassandra's are so aligned with making all beauty clean so collaborating with her on this mission now will help so many. So happy to be here. Thank you!"


“Cassandra, you are such a great partner and surround yourself with such wonderful people that love and support you. Everyone at Juice Beauty admires your leadership in the Clean Beauty movement … and you do it with such style and beauty!”


empowerment, community, connection

This Collective is everything I wish I had when I entered the industry..

At the Clean Living Founder Collective, we empower women through a thriving community of business connections. Our supportive ecosystem for female founders amplifies their mission in the clean and sustainable living industry through organic PR and media placement.

We offer a comprehensive strategy proven to connect female founders with each-other and provide access to PR experts, mentors, & resources to help businesses thrive.

join the collective


upcoming Events

Elevate your business to the next level through Cassandra’s signature Clean Beauty Connect events!

These intimate gatherings unite you with the beauty community, creators, and the resources needed for the next step in your business. Meet like-minded women entrepreneurs and watch your business thrive.

Cassandra’s events inspire you to grow, whether it’s starting a podcast, launching a course, or establishing your brand. Receive valuable feedback and guidance from industry leaders and like-minded founders who've trodden the same path.

Cassandra McClure

Clean Beauty Events with 

Learn more about Takeovers

Social media overwhelms you.

You struggle to maintain consistency, even though you recognize its importance. Managing this intricate platform seems daunting, and your messaging lacks impact. You’re still seeking validation, and the prospect of using social media doesn’t excite you. 

You’re overwhelmed on social

You’re prepared to share your personal journey on a public platform and promote your products! You’re eager to target a large audience of local women who are passionate about your niche! You’re keen to monetize your affiliate program.

You’re confident

attend an event

You need the event 

Book a Call

You could benefit from coaching

You work independently, without much support. You’re yearning for guidance, accountability, and a mentor who has navigated similar challenges. It’s tough to break free from the daily grind and create valuable content because you’re stuck in the operational aspects of your business. You need the expertise of a woman who can steer you toward the next level.

You often feel isolated

You’re ready for an Instagram Takeover

hey beauty,

Does this sound like you?

Let's Chat

Cassandra knows that as a beauty professional, your needs are specific and unique. That’s why she connects, listens, and provides value on a complimentary discovery call on day one.

beauty brand strategist & consultant

pick our date

Custom Clean Beauty Kit

Ready to ditch harsh chemicals and switch to safer beauty?

The Clean Beauty Kit™ is a fully customizable box of high-performing lifestyle products. This personalized experience allows you to sample full-size products at a fraction of the price. Every item is vetted and recommended by celebrity makeup artist Cassandra McClure. The luxury boxes are then tailored to skin concerns or specific preferences, such as eco-friendly, vegan, gluten-free, or organic.

Every kit contains gentle yet high-performing items that are woman-led and made in the United States.

The award-winning Clean Beauty Kit is priced at $99 and includes 6-10 items worth $299.

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Where I've been Featured..

I didn't have the connections, I built them.