Champion, Creator &Curator of Clean Beauty


Featured In  Press


Clean Beauty Collective

Beauty Matter

Indie Founders Team Up On Conscious Beauty Collective

Last year saw the consolidation of beauty retail, making it increasingly difficult for indie brands to break through and land meaningful representation on shelves. Masami, the clean haircare brand, leads a group of indie beauty brands to take control of their retail destiny, creating a curated pop-up destination.

Read More

to say

Cassandra McClure

wears many hats, is an understatement. She’s a world-renowned celebrity makeup-artist, entrepreneur, podcaster, wife and mother.

An Absolute Game Changer

in the clean beauty business, she’s doing the ‘dirty’ work for us—exploring healthier makeup and skincare products by women, for women.

Learn More

As an entrepreneur

She Created Lash Binder™

An easy-to-use, sanitary tool to apply lash strips. For each one sold, one is donated to a cancer patient who lost their lashes to chemotherapy.

Shop Now


Lash Binder


Back in 2018 with

over 15 years

of testing products for her clients caught up to her own skin, leading to undiagnosed health issues. Quickly becoming her own health advocate, she researched the ingredient labels on her favorite products and concluded they were the culprit.

Quickly becoming her own

health advocate,

she researched the ingredient labels on her favorite products and concluded they were the culprit. Discovering the harmful side effects of toxic chemicals and synthetic fragrances lead her to become the champion she is today for clean beauty and its community.


To Clean, Now.

Cassandra curated the #1 clean beauty subscription box in America with USA-made and female-owned products. There’s no guesswork needed, she and her team have tested everything personally.



Shop Now

The first PR box for women, by women.

The Original Clean Beauty Kit™

The Original Clean Beauty Kit™

$59.99 Sale Save

Full size clean beauty products for women by women

Themed lifestyle box of inclusive full-sized beauty, wellness and lifestyle products good enough for professionals and inclusive enough for anyone. Receive a Kit containing the best woman-owned and USA made items. Products are approved by our Clean Beauty Code. No repeats or product overload. Make the switch to Clean Beauty today!

  • High quality new releases every month
  • Vegan
  • Inclusive
  • Organic
  • Celebrity Makeup Artist Approved

This content type will accept rich text to help with adding styles and links to additional pages or content. Use this to add supplementary information to help your buyers.

You can use product metafields to assign content to this tab that is unique to an individual product. Use tabs to highlight unique features, sizing information, or other sales information.

clean beauty podcast

Hear The Latest

All access interviews with clean beauty innovators, entrepreneurs, CEOs, Creative Directors and more. 

Cassandra’s podcast is your ticket to the latest buzz in the biz.

Listen Now

Joanne Starkman | Founder, Innersense Organic Beauty

“We have been working with Cassandra McClure for over four years, everything she touches turns to gold. Cassandra attends to every detail and puts her heart and soul into everything she does. She is a joy to work with and has built an amazing community of clean beauty influencers. We thoroughly enjoy our time working with Cassandra and she is an amazing asset to our Innersense team.”

Karen Ballou | Founder, Immunocologie

"My vision at Immunocologie and Cassandra's are so aligned with making all beauty clean so collaborating with her on this mission now will help so many. So happy to be here. Thank you!" 

Karen Behnke | Founder, Juice Beauty

“Cassandra, you are such a great partner and surround yourself with such wonderful people that love and support you. Everyone at Juice Beauty admires your leadership in the Clean Beauty movement … and you do it with such style and beauty!”

Branded Experiences

Clean Beauty Events