Champion, Creator &Curator of Clean Beauty
Beauty Matter
Indie Founders Team Up On Conscious Beauty Collective
Last year saw the consolidation of beauty retail, making it increasingly difficult for indie brands to break through and land meaningful representation on shelves. Masami, the clean haircare brand, leads a group of indie beauty brands to take control of their retail destiny, creating a curated pop-up destination.
to say
Cassandra McClure
wears many hats, is an understatement. She’s a world-renowned celebrity makeup-artist, entrepreneur, podcaster, wife and mother.
An Absolute Game Changer
in the clean beauty business, she’s doing the ‘dirty’ work for us—exploring healthier makeup and skincare products by women, for women.
As an entrepreneur
She Created Lash Binder™
An easy-to-use, sanitary tool to apply lash strips. For each one sold, one is donated to a cancer patient who lost their lashes to chemotherapy.
the
Lash Binder
Method
Back in 2018 with
over 15 years
of testing products for her clients caught up to her own skin, leading to undiagnosed health issues. Quickly becoming her own health advocate, she researched the ingredient labels on her favorite products and concluded they were the culprit.
Quickly becoming her own
health advocate,
she researched the ingredient labels on her favorite products and concluded they were the culprit. Discovering the harmful side effects of toxic chemicals and synthetic fragrances lead her to become the champion she is today for clean beauty and its community.
MAKE THE SWITCH
To Clean, Now.
Cassandra curated the #1 clean beauty subscription box in America with USA-made and female-owned products. There’s no guesswork needed, she and her team have tested everything personally.
The first PR box for women, by women.
The Original Clean Beauty Kit™
- Description
- Tab
- Info
Full size clean beauty products for women by women
Themed lifestyle box of inclusive full-sized beauty, wellness and lifestyle products good enough for professionals and inclusive enough for anyone. Receive a Kit containing the best woman-owned and USA made items. Products are approved by our Clean Beauty Code. No repeats or product overload. Make the switch to Clean Beauty today!
- High quality new releases every month
- Vegan
- Inclusive
- Organic
- Celebrity Makeup Artist Approved
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clean beauty podcast
Hear The Latest
All access interviews with clean beauty innovators, entrepreneurs, CEOs, Creative Directors and more.
Cassandra’s podcast is your ticket to the latest buzz in the biz.
featured episodes
