The Palm Springs Edition · Late-Season Desert
Three days in the desert. Your own room. Your next level.
Founder House™: Palm Springs Edition — hosted at a 23-room private estate in downtown Palm Springs by award-winning brand strategist Cassandra McClure and advisor Twila Harrison. The whole property is ours: no front desk, no strangers by the pool — a safe space made for women. Reserved for women founders working on the next big thing — rebranding, launching, raising, making the big move. At its core, it’s simple: the right women, under one roof, for three days.
The receipts
They dream it. We hand over the key. No gatekeeping.
Everything taught at Founder House™ comes from rooms most people never get into — earned organically, never paid for. And instead of gatekeeping it, we share how it’s done. As seen in and worked with:
Forbes · Glamour · CBS · NBC · Fox · Daily Mail · Modern Luxury
Plus judging the Glamour Beauty & Wellness Awards and dozens of published styled shoots.
The Oscars · NFL · F1 · Car Week · Fashion Week · Climate Week
Major worldwide events, produced and worked from the inside — including Pebble Beach and Beautycon.
Meta · Stanford · Dyson · 350+ brands
Two decades of brand relationships across beauty, wellness, tech, and events.
Land press without ever paying for it
Cassandra has never paid for a single feature. Learn the organic PR playbook behind Forbes, Glamour, and national TV — how to pitch, position, and build the credibility flywheel that makes media come to you.
Get inside VIP events — or host in them
How to get invited, credentialed, and eventually hosting inside major events and rooms — the fastest way to level up your brand by association.
Where it started · Half Moon Bay
Founder House™ began with five women and two days on the coast.
This summer, Clean Living Magazine launched Founder House™ as an invitation-only leadership experience for women founders at the Inn at San Benito House in Half Moon Bay (July 22–23). Limited to five Founders-in-Residence, it replaced crowded networking with executive advising, strategic collaboration, and meaningful peer relationships — giving founders the strategic space, executive guidance, and trusted community traditionally reserved for corporate leadership teams. Palm Springs is the next chapter.
“Many female founders don't need another conference — they need uninterrupted time to think, refine their vision, and build genuine relationships with other leaders. Founder House was created to provide that space.”
Cassandra McClure · Founder, Clean Living Magazine
“Exceptional businesses are built through intentional leadership, trusted relationships, and strategic clarity.”
Twila Harrison · Chief Advisor, Founder House™
The house
A mega estate in the desert. Just us.
Framed by mountains, palms, and midcentury modern homes, this 23-room private estate sits in the heart of downtown Palm Springs — walkable to dining, bars, and the art museum. No check-in desk, no lobby, no other guests. Sunny desert days, crisp fire-pit nights — step out of your room and straight into the heated pool.
Sparkling heated pools
Two private pools heated for our stay, with daybeds, cabanas, and ample poolside lounging.
Hot tubs & sauna
Two hot tubs and a sauna for slow mornings and post-session resets.
Bikes to cruise town
Road bikes available to explore downtown Palm Springs between sessions.
Unbeatable location
Downtown Palm Springs — walk to restaurants, galleries, and golden-hour mountain views.
Free parking
Free on-site and street parking for anyone driving in.
Made for content
Neon signs, outdoor kitchen, fire pit, life-size chess board, and midcentury backdrops in every direction.
Your room
Your own bed, always. Your own room, if you want it.
Every guest gets her own bed — no exceptions. Choose a shared room to split the house with a new friend, or take a private king room or signature suite for total privacy. Nearly every room has its own en-suite bathroom, and many have their own kitchenette.
Social
Shared Room
Two guests, one room, two separate beds — a king and a full sofa bed. Come with a friend or get matched.
Private
Private King Room
Your own room, your own king bed, private en-suite bath. The door closes and it's all yours.
Signature
Sofia Suite
The estate's signature suites — extra space, premium placement, and first pick of the property.
What's included
The room. The access. The people.
We're keeping this simple on purpose. Your ticket is your room at the house and your seat at the table — everything else is space to connect, think, and build.
Your room for two nights
Your own bed at a private estate — pools, hot tubs, sauna, fire pit, and bikes to cruise town.
Founder sessions
Business education with Cassandra — the Founder House™ approach to building a brand and a business from the inside out.
Curated 1:1s
Hand-matched sit-downs with featured founders whose skill set fits exactly what you're working on.
A networking evening
One evening together, poolside — women founders and creators in the same room.
The house community
Access to the private Forever Founder chat before, during, and after the weekend.
Open time
Pool, nap, walk into town, work, create — breathing room is part of the design.
Good to know: meals, drinks, travel, and anything you do in town are at your own cost. Downtown Palm Springs is steps away, and the house has a full kitchen if you'd rather cook.
What it's about
Come as you are. Leave with your people.
Founder House™ isn't a conference and it isn't a checklist. It's a room full of women building something real, with time to actually talk. The programming centers on two things: business education and one-on-one time. The rest is up to the house.
Business education
Brand, press, community, and growth — grounded in two decades of doing it, taught without gatekeeping.
Curated one-on-ones
We match you with featured founders who've already solved what you're facing — real conversations about your next move and what's in the way.
Your people
A small house of women founders and creators. Leave with collaborators, connections, and trusted peers.
The Cassandra McClure Method™ — from her new book
The framework behind the weekend: body, mindset, intuition, peace — then business.
Programming is still coming together with our partners. Anything added will be announced to guests ahead of time.
Curated 1:1s
Sit down with the founder who's already solved your problem.
This is the heart of the house. Founder House™ gathers a small circle of successful founders, coaches, strategists, and leaders — and we hand-match every guest with the ones whose experience fits where she is right now. A safe, off-the-record space for women to ask the real questions and get real answers.
Tell us where you're stuck
When you book, you'll share your business, your stage, and the one thing you most want help with right now.
We build your table
Cassandra and Twila personally match you with featured founders based on their skill set and your goals. No random pairings, no speed-dating.
Sit down, one-on-one
Unhurried, protected time at the estate — poolside, by the fire pit, or at the long table. What's shared at the table stays at the table.
For our featured founders
Speaking, coaching, or advising? Here's how we make this work for you, too.
- Matched, not mobbed. You only sit with guests whose goals fit your expertise — with a short brief on each before you arrive.
- Your time is protected. A set number of 1:1s in a scheduled block, agreed with you ahead of time. The rest of the stay is yours.
- Real impact. An intimate house of founders you can actually move forward — not a crowded conference floor.
- Your people, too. Connect with fellow featured founders, the hosts, and the Forever Founder community long after the weekend.
Interested in joining as a featured founder? cassandra@cleanlivingmedia.com
The flow
Action, then time to unwind. Breathing room is built in.
Here's the rough shape of the stay. A sample, not a script — details will shift as the house comes together.
Day One — Arrive & open
Arrive and settle in. Welcome gathering, then a founder session. Open time for the pool, a nap, a bike ride, or your first matched 1:1. Evening on your own — fire pit or into town.
Day Two — Build
Morning business session. Curated 1:1s with featured founders and open time through the afternoon. Networking evening at the house.
Day Three — Land it
Slow morning. Closing circle. Check out and head home.
For the creators
Want to create while you're here? The desert delivers.
A photogenic estate everywhere you look — midcentury backdrops, the painted pool deck, that golden desert light. Shoot when the mood strikes. No call sheets, no productions, no pressure — this weekend is about you, not an afternoon on set.
Get involved
Want to be part of the house?
Founder House™ is built with the people in it. If you'd like to lead a session in your zone of genius, join us as a featured founder for curated 1:1s, share your brand with the house, or partner on the weekend in another way, reach out — we're shaping it together.
The give back
Your room does more than hold your next level. It funds someone else's.
Every booking at Founder House™ is matched with our in-house grant funding through the Cassandra McClure Business Grant — supporting women in business who don't yet have the resources to be in rooms like this. When you buy your ticket, you're not just investing in yourself. You're helping put another woman founder at the table.
Full scholarships, every quarter
Each quarter, we award 2–3 women founders full scholarships to events and experiences like Founder House™ — no cost, all in.
Mentoring that moves the needle
Grant recipients receive private 1:1 mentoring to work through what's actually holding their business back.
Opportunities & connections
Introductions, features, and doors opened — the network access that propels a business, extended to founders who need it most.
"Book your room, and a woman who couldn't afford this gets her seat too. That's the house we're building."
Reserve your room
23 rooms. That's the whole guest list.
Two ways to hold your room or day pass. When the rooms are gone, they're gone.
Pay by Zelle or Venmo
Prefer to pay directly? Text 206-883-4152 or email cassandra@cleanlivingmedia.com with your room or day pass choice. We'll send payment details, and your spot is held once payment arrives.
Shared Room
- Shared room, 2 nights — your own bed guaranteed
- Founder sessions & curated 1:1s with featured founders
- Networking evening
- Your booking helps fund a full scholarship for a woman founder via the Cassandra McClure Business Grant
- Bikes on-site to take into town
- Access to the private Forever Founder chat
7 rooms · 14 beds
Private King Room
- Your own room & king bed, 2 nights
- Private en-suite bathroom
- Founder sessions & curated 1:1s with featured founders
- Networking evening
- Your booking helps fund a full scholarship for a woman founder via the Cassandra McClure Business Grant
- Bikes on-site to take into town
- Access to the private Forever Founder chat
Only 10 private rooms · books first
Sofia Suite
- Your own signature suite & king bed, 2 nights
- Full privacy with premium placement
- Everything in Private King Room
- 1:1 session with Cassandra
- One hour of 1:1 consulting with the advisor of your choice
- A private sit-down with Cassandra & Twila
- Your booking helps fund a full scholarship for a woman founder via the Cassandra McClure Business Grant
Only 1 suite available
Privé Day Pass · No bedroom
Staying elsewhere in Palm Springs? Join us for the day. Your pass covers Day Two (Tuesday, December 15): the daytime founder sessions, your own matched 1:1 with a featured founder, time at the estate, and the networking evening. No bedroom or overnight stay is included, so book your own hotel or rental nearby.
Reserve a Day PassCompanion Pass · Add-on
Available with Private King Room and Sofia Suite tickets. Share your room with a partner, friend, or business associate — your companion enjoys the estate, the pools, the networking evening, and the flow of the weekend.
Not included: flights, ground transportation, meals, and drinks are at your own cost.
What to pack
Pack light. Pack cute. Pack for the next you.
Getting there
Easy to get to.
Travel is on you, and it's simple. Book whatever works best for your schedule.
Fly into PSP
Palm Springs International is minutes from the estate by rideshare. Nonstop from SFO is about 90 minutes — that's how we're getting there too.
Driving in
Road-tripping? Free parking on the estate and on the street.
Your hosts
Hosted by Twila Harrison & Cassandra McClure
Founder House™ returns from its Half Moon Bay launch with its co-hosts at the helm. Cassandra McClure is the founder of Clean Living Magazine, host of The Cassandra McClure Show, and creator of Founder House™ — she has co-produced hundreds of events and advised 100+ founders on building businesses from the inside out. Twila Harrison, Chief Advisor of Founder House™, has advised everyone from early-stage startups to corporate clients, and holds a roster of VIP private clients across Silicon Valley.
The gallery
See yourself here.
