wikiHow Expert Cassandra McClure is a clean beauty advocate, working to increase the use of sustainable and healthy cosmetics, based in Palo Alto, California. She has worked in the beauty and cosmetic industries for over 15 years, as a model, makeup artist, and entrepreneur. She has a Masters in High Definition Makeup from the MKC Beauty Academy.
Learn how to apply simple makeup for beginners in just 6 steps!
Custom Clean Beauty Kit
one of Cassandra's past projects that revolutionized clean beauty
The Clean Beauty Kit™ is a fully customizable box of high-performing lifestyle products. This personalized experience allows you to sample full-size products at a fraction of the price. Every item is vetted and recommended by celebrity makeup artist Cassandra McClure. The luxury boxes are then tailored to skin concerns or specific preferences, such as eco-friendly, vegan, gluten-free, or organic.
The Clean Beauty Kits became a staple in the Clean Beauty scene, both for those looking to take the leap into going clean as well as served as a launching point for so many amazing brands.
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Lash Binder
inventor of
Lash application is now easier, faster and quicker than ever! Better than any other tool in the world, the Lash Binder™ method will make things so much easier. We refer to Lash Binder™ as "The Lash Tool You'll Ever Need"
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